White Papers

Your guides to fresh thinking in interactive content.

  • The Campaign Confidence Gap Report

    The Campaign Confidence Gap Report

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  • The Demand Gen Marketer's Guide to Interactive Content

    The Demand Gen Marketer's Guide to Interactive Content

    Explore how interactive content can boost your demand gen effort across every channel and program. Get the guide today!

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  • What is Interactive Content & Why it Works

    What is Interactive Content & Why it Works

    In this white paper, you will discover what interactive content is, how it can fit into your marketing mix, and why it should become an integral part of your demand generation efforts.

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  • Interactive Content & The Buyers Journey

    Interactive Content & The Buyers Journey

    In this Oracle Marketing Cloud and SnapApp white paper, read how to use interactive content in the buyer's journey to create a first class experience.

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