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  • Are You Leveraging Your Content for Sales Enablement?

    Are You Leveraging Your Content for Sales Enablement?

    You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s...

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  • What IS Interactive Content?

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  • 12 Overused Stock Photos to Ban From Your B2B Marketing

    12 Overused Stock Photos to Ban From Your B2B Marketing

    Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” B2B content...

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  • Ready for SiruisDecisions 2016? 3 Fun Things to Do With Your Visit to Nashville

    Ready for SiruisDecisions 2016? 3 Fun Things to Do With Your Visit to Nashville

    SiriusDecisions begins next week where more than 2,500 people will convene together to unveil and present new research, best practices, and innovations for marketing and sales in the B2B...

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  • 3 Reasons Why No One Is Sharing Your Content

    3 Reasons Why No One Is Sharing Your Content

    60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your...

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  • “Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content

    “Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content

    Successful content campaigns increasingly have a common element: engagement. The more engaging your content, the more stimulated your audience. The more stimulated and engaged your audience, the...

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  • The Demand Gen Marketer's Guide to Interactive Content

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  • What Are Customers Looking for at the Bottom of the Funnel?

    What Are Customers Looking for at the Bottom of the Funnel?

    At the bottom of the marketing funnel, your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and...

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  • Marketo Summit 2016: See SnapApp in Action at Marketo’s Biggest Summit Yet.

    Marketo Summit 2016: See SnapApp in Action at Marketo’s Biggest Summit Yet.

    We came. We saw. We conquered. Last week, over 5,200 marketers joined together for four days of intense learning, parties, and, of course, Will Smith. The 2016 Marketo Summit was one for the...

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  • 4 Easy Guidelines for Creating Clean and Compelling Professional Designs

    4 Easy Guidelines for Creating Clean and Compelling Professional Designs

    Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good...

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  • 7 Creative Examples of Bottom-of-the-Funnel Marketing

    7 Creative Examples of Bottom-of-the-Funnel Marketing

    Bottom of the funnel marketing is aimed at converting a potential customer into an actual customer. It helps persuade that potential customer past their remaining objections so he or she can...

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  • “Bigger, Bolder, Braver”: Ann Handley on Creating Content That Resonates

    “Bigger, Bolder, Braver”: Ann Handley on Creating Content That Resonates

    When you think of successful content, what first comes to mind? Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? Or is it...

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  • The Need-to-Know About Bottom-of-the-Funnel Marketing Content

    The Need-to-Know About Bottom-of-the-Funnel Marketing Content

    Do you have that right content for the bottom of the funnel? The sales funnel and content. Content and the sales funnel. The two marketing entities are more linked now than ever before, and...

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  • Big Spring for SnapApp: A New Home and a New Platform Release

    Big Spring for SnapApp: A New Home and a New Platform Release

    SnapApp’s got some new digs! With one week in the books, our #Countdown2Copley has officially ended. Over the past 10 days, Snapsters have packed up our old headquarters in Newton, MA and...

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  • What’s Hot in Content Marketing: May 2016

    What’s Hot in Content Marketing: May 2016

    Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse...

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  • 15 Facts to Know About Bottom of the Funnel Marketing

    15 Facts to Know About Bottom of the Funnel Marketing

    The sales funnel, as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers...

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  • Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release.

    Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release.

    These days, marketers are on the hook to create a steady flow of interesting content that not only delivers results quickly, but shines in the process and speaks to their audience. Our Spring...

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  • HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine

    HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine

    Exciting news! On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist’s (HCSS) brilliant bracket marketing campaign that was created with...

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  • Are You in the Nation? Marketo’s Summit Goes to Sin City

    Are You in the Nation? Marketo’s Summit Goes to Sin City

    “Are you in the Nation?” This will be a common term that will be heard around Las Vegas from May 9th-12th this year. Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of...

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  • Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

    Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

    FOR IMMEDIATE RELEASE Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, has delivered...

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  • 6 Different Ways to Organize Your Marketing Stack

    6 Different Ways to Organize Your Marketing Stack

    When it comes to organizing your marketing technology stack, there’s no “one size fits all” approach. Each company has different needs and objectives, so it’s no surprise that the number...

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  • Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo

    Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo

    Marketers create content for a lot of different reasons. It might be a blog post recapping a recent event; a webinar on recent trends in your industry; or an ebook teaching your audience how to...

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