Blog

  • Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release.

    Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release.

    These days, marketers are on the hook to create a steady flow of interesting content that not only delivers results quickly, but shines in the process and speaks to their audience. Our Spring...

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  • What IS Interactive Content?

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  • HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine

    HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine

    Exciting news! On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist’s (HCSS) brilliant bracket marketing campaign that was created with...

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  • Are You in the Nation? Marketo’s Summit Goes to Sin City

    Are You in the Nation? Marketo’s Summit Goes to Sin City

    “Are you in the Nation?” This will be a common term that will be heard around Las Vegas from May 9th-12th this year. Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of...

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  • Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

    Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

    FOR IMMEDIATE RELEASE Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, has delivered...

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  • 6 Different Ways to Organize Your Marketing Stack

    6 Different Ways to Organize Your Marketing Stack

    When it comes to organizing your marketing technology stack, there’s no “one size fits all” approach. Each company has different needs and objectives, so it’s no surprise that the number...

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  • The Demand Gen Marketer's Guide to Interactive Content

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  • Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo

    Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo

    Marketers create content for a lot of different reasons. It might be a blog post recapping a recent event; a webinar on recent trends in your industry; or an ebook teaching your audience how to...

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  • Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today

    Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today

    Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open.  Communication habits are...

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  • SnapApp Packs up for a New Office Headquarters in Boston's Copley Square

    #Countdown2Copley begins! SnapApp is packing up our Newton, MA home of the past two years in preparation for our May 2nd move to Boston’s Copley Square. What does this mean? It means we have...

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  • 6 Different Ways to Organize Your Marketing Stack

    6 Different Ways to Organize Your Marketing Stack

    In this post, we’ve pulled together seven different ways companies are organizing their marketing technology stacks so you can get an idea of how to shape your own.

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  • 12 Free Tools to Create an Awesome Blog Tech Stack

    Think back to some of your favorite blog posts. What did they look like? Were there features or formats that engaged you and made you think, “I want my blog to look like that” or “that’s a great...

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  • Why Content Experiences Matter

    Think about the last time you went shopping. Specifically, picture the store itself.  Whether it was at a grocery store, or a bookstore, or even an online store, think about how the conditions...

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  • 13 Standout Quotes to Inspire Your Next Content Campaign

    Creating content these days is no easy task. Sure, it may be technically easier to produce more content now than ever before – but that in itself is part of the challenge.  With all the content...

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  • 15 Stats You Should Know About Marketing Technology Stacks

    When it comes to the world of the marketing technology stack, there has been no shortage of growth – that’s for sure. It makes sense, too. As marketers are being tasked with providing more...

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  • 5 Minutes With SnapApp’s New VP of Engineering

    Continuing our mini interview series that kicked off with the recent announcement of SnapApp adding three new leadership members in Sales, Marketing, and Engineering, today we spend five minutes...

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  • The Doors to Design: 10 Essential Terms Every Marketer Needs to Know

    Design It Yourself is a new blog series dedicated to providing marketers and content creators tips and insights for creating impactful user experiences and powerful visual assets. The series is...

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  • What Is a Marketing Technology Stack?

    It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um...what exactly is it? In this post, we’ll...

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  • Introducing The Tuning Fork: A New Weekly Expert Interview Series From SnapApp

    Think about the last article, image, or story you shared, liked, or commented on social media.  Why did you take that action? Was it something you found funny, moving, sad, or frustrating? Did...

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  • Oracle’s MME Takes on the MGM Grand!

    Las Vegas has always been known for a few key things. Yes, I know you’re probably wondering why I’d be talking about gambling and casino’s right now. But, I’m actually hinting towards Las Vegas...

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  • What Marketers Need to Know About Interactive Video

    Just under a month ago, a new collection of songs recorded by Jeff Buckley was posthumously released. The album is called You and I, and one of the standout tracks is a cover of Bob Dylan’s Just...

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  • 5 Minutes With SnapApp's New SVP of Sales

    As we proudly announced at the end of March that SnapApp added three new key members to the leadership team, we would like to take five minutes to introduce you to each one.  We started...

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