Demand Generation

  • How to Brainstorm New Interactive Content Ideas

    How to Brainstorm New Interactive Content Ideas

    Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. Why the...

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  • The Ultimate Marketer's Guide To Engaging Your Audience Year Round

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  • 3 Reasons Why B2B Demand Gen Efforts Need Personalization

    3 Reasons Why B2B Demand Gen Efforts Need Personalization

    For B2B marketers, demand generation has long been the first crucial step toward effective campaign efforts. By driving brand awareness and capturing the attention of potential customers,...

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  • How Demand Gen is Evolving in 2018

    How Demand Gen is Evolving in 2018

    2018 has been a big year for demand gen: From the increasing importance of influencer marketing, content marketing, and email automation, to new laws that change the way businesses are allowed to...

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  • 5 Skills Every Demand Gen Marketer Should Master

    5 Skills Every Demand Gen Marketer Should Master

    In the last five years as marketing has rapidly evolved as a field, so have the kind of skills and jobs available to marketers. Gone are the days where a generic marketing professional could walk...

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  • 16 Demand Gen Training Opportunities Guaranteed to Up Your Game

    16 Demand Gen Training Opportunities Guaranteed to Up Your Game

    Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand...

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  • What IS Interactive Content?

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  • How We Solved our Email Bounce Back Problem with Siftrock

    How We Solved our Email Bounce Back Problem with Siftrock

    The bounce back: the bane of the demand gen. marketer’s existence. We put tons of care into compiling the perfect email to deliver to a handpicked list for our campaigns. We agonize over the...

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  • Your Guide to Interactive Content

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  • 25 Shocking Stats about Demand Gen in 2018

    25 Shocking Stats about Demand Gen in 2018

    When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when...

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  • 25 Shocking Stats about Demand Gen in 2018

    25 Shocking Stats about Demand Gen in 2018

    When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when...

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  • Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best...

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  • Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best...

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  • From a Marketing Expert: The Millennial Impact on B2B Buying Committees Is Real

    From a Marketing Expert: The Millennial Impact on B2B Buying Committees Is Real

    Guest post by Joe Cordo, Chief Marketing Officer at WegoWise. Joe has over 30 years in marketing experience, has led five SaaS teams, and has worked extensively in demand gen and content strategy,...

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  • Answer the Question! 5 Minutes With SnapApp’s New Director of Demand Gen

    Answer the Question! 5 Minutes With SnapApp’s New Director of Demand Gen

    With summer in our hearts, and in season, we’re happy to announce that SnapApp has a new Director of Demand Generation. His name is David Cunnigham, and he’s taking over to help our marketing...

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  • Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team

    Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team

    I just left a job I loved. I know, it sounds crazy, but as SnapApp’s Director of Marketing, I had a great experience. I was running a demand generation team that I grew from one (just me!) to six....

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  • 9 Essential Tips for Researching Your Next Content Campaign

    9 Essential Tips for Researching Your Next Content Campaign

    Coming up with a steady stream of ideas is par for the course for content and demand gen marketers.  Not every idea is necessarily perfectly aligned, or can be followed up on, however, what...

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  • 3 Key Takeaways B2B Marketers Need to Know From the Campaign Confidence Gap Report

    3 Key Takeaways B2B Marketers Need to Know From the Campaign Confidence Gap Report

    In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. You might be asking, wait, what’s a content-enabled...

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  • 5 Skills Every Demand Gen Marketer Should Master

    5 Skills Every Demand Gen Marketer Should Master

    With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel...

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  • 10 Ways Interactive Content Boosts Marketing Automation47:31

    10 Ways Interactive Content Boosts Marketing Automation

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  • Key Takeaways from DGR’s Sales Enablement Tech Report

    Key Takeaways from DGR’s Sales Enablement Tech Report

    Demand Gen Report has released a new report with findings on the effectiveness of sales enablement technology, and this is must-know information for marketers. In this recap, we’ll look at a few...

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  • 3 Important Takeaways from DGR's Lead Scoring Survey Report (and Implications for Content Marketing)

    3 Important Takeaways from DGR's Lead Scoring Survey Report (and Implications for Content Marketing)

    Demand Gen Report recently released new data on the current state of lead scoring, which spotlighted some important insights marketers need to know. From the overall effectiveness of lead...

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  • How To Get More From Your Content With Interactive Video50:42

    How To Get More From Your Content With Interactive Video

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