Demand Generation

  • Why Asking the Right Questions Is the Secret Sauce of Effective Lead Qualification

    Why Asking the Right Questions Is the Secret Sauce of Effective Lead Qualification

    As a demand gen marketer, you’re responsible for building a pipeline your sales team can turn into revenue. You send over MQLs based on forms completed, events attended, white papers downloaded,...

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  • Playbook: PDF Content

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  • Comment on 3 Reasons Why B2B Demand Gen Efforts Need Personalization by How to Find and Connect with Your B2B Customer in 2019

    […] not an isolated finding, either. As we wrote in a previous post, “3 Reasons Why B2B Demand Gen Efforts Need […]

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  • Meet Your New Analytics in SnapApp’s Revamped Dashboard

    Meet Your New Analytics in SnapApp’s Revamped Dashboard

    Busy demand gen marketers expect results from their content and campaigns. But measuring those results can be a challenge. SnapApp has made it easier than ever to measure the performance of your...

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  • 14 Demand Gen Stats to Guide Your 2019 Strategy

    14 Demand Gen Stats to Guide Your 2019 Strategy

    Get the information you need to build a killer 2019 strategy and meet your goals with this list of demand gen stats and takeaways. The post 14 Demand Gen Stats to Guide Your 2019 Strategy...

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  • How to Brainstorm New Interactive Content Ideas

    How to Brainstorm New Interactive Content Ideas

    Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. Why the...

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  • Thought Leadership: Generate the Leads Sales is Demanding

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  • 3 Reasons Why B2B Demand Gen Efforts Need Personalization

    3 Reasons Why B2B Demand Gen Efforts Need Personalization

    For B2B marketers, demand generation has long been the first crucial step toward effective campaign efforts. By driving brand awareness and capturing the attention of potential customers,...

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  • How Demand Gen is Evolving in 2018

    How Demand Gen is Evolving in 2018

    2018 has been a big year for demand gen: From the increasing importance of influencer marketing, content marketing, and email automation, to new laws that change the way businesses are allowed to...

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  • 5 Skills Every Demand Gen Marketer Should Master

    5 Skills Every Demand Gen Marketer Should Master

    In the last five years as marketing has rapidly evolved as a field, so have the kind of skills and jobs available to marketers. Gone are the days where a generic marketing professional could walk...

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  • 16 Demand Gen Training Opportunities Guaranteed to Up Your Game

    16 Demand Gen Training Opportunities Guaranteed to Up Your Game

    Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand...

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  • How We Solved our Email Bounce Back Problem with Siftrock

    How We Solved our Email Bounce Back Problem with Siftrock

    The bounce back: the bane of the demand gen. marketer’s existence. We put tons of care into compiling the perfect email to deliver to a handpicked list for our campaigns. We agonize over the...

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  • 25 Shocking Stats about Demand Gen in 2018

    25 Shocking Stats about Demand Gen in 2018

    When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when...

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  • 25 Shocking Stats about Demand Gen in 2018

    25 Shocking Stats about Demand Gen in 2018

    When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when...

    Read Article
  • Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best...

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  • Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best...

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  • From a Marketing Expert: The Millennial Impact on B2B Buying Committees Is Real

    From a Marketing Expert: The Millennial Impact on B2B Buying Committees Is Real

    Guest post by Joe Cordo, Chief Marketing Officer at WegoWise. Joe has over 30 years in marketing experience, has led five SaaS teams, and has worked extensively in demand gen and content strategy,...

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  • Answer the Question! 5 Minutes With SnapApp’s New Director of Demand Gen

    Answer the Question! 5 Minutes With SnapApp’s New Director of Demand Gen

    With summer in our hearts, and in season, we’re happy to announce that SnapApp has a new Director of Demand Generation. His name is David Cunnigham, and he’s taking over to help our marketing...

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  • Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team

    Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team

    I just left a job I loved. I know, it sounds crazy, but as SnapApp’s Director of Marketing, I had a great experience. I was running a demand generation team that I grew from one (just me!) to six....

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  • 9 Essential Tips for Researching Your Next Content Campaign

    9 Essential Tips for Researching Your Next Content Campaign

    Coming up with a steady stream of ideas is par for the course for content and demand gen marketers.  Not every idea is necessarily perfectly aligned, or can be followed up on, however, what...

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  • 3 Key Takeaways B2B Marketers Need to Know From the Campaign Confidence Gap Report

    3 Key Takeaways B2B Marketers Need to Know From the Campaign Confidence Gap Report

    In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. You might be asking, wait, what’s a content-enabled...

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  • 5 Skills Every Demand Gen Marketer Should Master

    5 Skills Every Demand Gen Marketer Should Master

    With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel...

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