Webinar: How to Understand, Attract, and Engage Buyers at Events

July 23, 2015

In this webinar, Certain and SnapApp will show you how interactive content can boost your event engagement and increase your ROI. You’ll learn how to capture the right kinds of data before, during, and after events to feed into your marketing automation systems to serve up relevant content to leads and prospects in order to drive sales faster.

Key Takeaways:

  • How to capture audience attention before the event has even begun to drive booth traffic and front-load lead generation
  • Best practices for capturing interest data at events and using real-time engagement to encourage next steps
  • How to continue to nurture leads based on event data and tie everything back into your marketing automation and analytics platforms


  • Vanessa Porter, Senior Marketing Manager, SnapApp
  • Christine Hanson, VP, Alliances and Channels, Certain
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What is Interactive Video?
What is Interactive Video?