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What Is a Maturity Assessment? And How to Make One in 5 Steps
Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is. Let’s clear that up. For the user,...
The Content Idea Machine
Give us a few key terms and we'll provide you with some content ideas.
Best Practices for Building Buyer Personas, From the Experts
According to Hubspot, a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. These personas are...
What Is Lead Scoring? How to Create a Beginner to Advanced Model
