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What Is a Maturity Assessment? And How to Make One in 5 Steps
Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is. Let’s clear that up. For the user,...
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The Content Idea Machine
Give us a few key terms and we'll provide you with some content ideas.
Best Practices for Building Buyer Personas, From the Experts
According to Hubspot, a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. These personas are...
What Is Lead Scoring? How to Create a Beginner to Advanced Model
Lead scoring is a B2B marketer’s best friend. When I think about the major difference between the world of B2B and B2C, lead scoring is one of the big dividers. So, why do marketers lead score?...
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