Content Marketing

  • The Ultimate Guide to Interactive Marketing

    The Ultimate Guide to Interactive Marketing

    Content marketing is all the rage today. Heck, my grandparents are even talking about it! Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. This...

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  • The Ultimate Marketer's Guide To Engaging Your Audience Year Round

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  • What IS Interactive Content?

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  • Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

    Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

    One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog...

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  • Interactive Content, Marketing Automation, and the Engagement Economy

    Interactive Content, Marketing Automation, and the Engagement Economy

    With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the...

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  • 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

    139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

    Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources...

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  • 25 Content Marketing Stats to Guide Your 2017 Strategy

    With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to...

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  • How Much Content Does Your Marketing Team Actually Need?

    How Much Content Does Your Marketing Team Actually Need?

    Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. (Pun intended.) This post, titled The Future is More Content, looked at the...

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  • 5 Ways to Provide Better Feedback and Improve the Review & Approval Process

    5 Ways to Provide Better Feedback and Improve the Review & Approval Process

    By Hassaan Bey, Content Marketing Manager, Slope You can have all of the structure and organization in the world when it comes to your own creative process. None of that matters if you’re stuck...

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  • Lessons from CMW 2016: Slowing Down and the “Why” of Your Content  Strategy

    Lessons from CMW 2016: Slowing Down and the “Why” of Your Content Strategy

    And we’re back! Cleveland’s own Content Marketing World 2016 was last week where 200 speakers, 100 companies, and 3500 attendees all assembled in mass to discuss all things content… and to see Joe...

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  • SnapWrap: The State of Content Marketing, How to Scale, Video Best Practices, and More!

    SnapWrap: The State of Content Marketing, How to Scale, Video Best Practices, and More!

    Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content...

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  • Content Marketing World: 3 Things to Look For in Cleveland

    Content Marketing World: 3 Things to Look For in Cleveland

    Fun times in Cleveland ahead! In two weeks, the SnapApp team will be trekking from our comfy enclave in the northeast to the heartland of America – Cleveland, Ohio – for Content Marketing World...

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  • Content Marketing World: 3 Things to Look For in Cleveland

    Content Marketing World: 3 Things to Look For in Cleveland

    Fun times in Cleveland ahead! In two weeks, the SnapApp team will be trekking from our comfy enclave in the northeast to the heartland of America – Cleveland, Ohio – for Content Marketing World...

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  • 3 Ways to Create Customer-Driven Content

    3 Ways to Create Customer-Driven Content

    Guest post by Shayla Price Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing...

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  • 10 Ways Interactive Content Boosts Marketing Automation47:31

    10 Ways Interactive Content Boosts Marketing Automation

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  • 3 Ways To Build Relationships Through Content45:37

    3 Ways To Build Relationships Through Content

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  • Best Practices For Conversion Rate Optimization1:05:44

    Best Practices For Conversion Rate Optimization

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  • 3 Important Takeaways from DGR's Lead Scoring Survey Report (and Implications for Content Marketing)

    3 Important Takeaways from DGR's Lead Scoring Survey Report (and Implications for Content Marketing)

    Demand Gen Report recently released new data on the current state of lead scoring, which spotlighted some important insights marketers need to know. From the overall effectiveness of lead...

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  • 3 Reasons Why No One Is Sharing Your Content

    3 Reasons Why No One Is Sharing Your Content

    60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your...

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  • Everything You Need to Know About Interactive Video30:48

    Everything You Need to Know About Interactive Video

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  • What’s Hot in Content Marketing: May 2016

    What’s Hot in Content Marketing: May 2016

    Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse...

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  • Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

    Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

    FOR IMMEDIATE RELEASE Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, has delivered...

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