Content Marketing

  • How to Lose the Lead Gate and Turn Your PDFs into Qualification Engines

    How to Lose the Lead Gate and Turn Your PDFs into Qualification Engines

    The holy grail, the tried and true, the O.G.—B2B marketers have long relied on the gated PDF as a critical part of content marketing and demand generation. And why wouldn’t you? A downloaded PDF...

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  • Playbook: PDF Content

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  • Thought Leadership: Generate the Leads Sales is Demanding

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  • Why Marketers Should Listen When Sales Talks Trash: New Research Shows the State of Marketing and Sales Alignment

    Why Marketers Should Listen When Sales Talks Trash: New Research Shows the State of Marketing and Sales Alignment

    Marketing is a very different game than it was five — or even two — years ago. “Content marketing best practices” of the past will leave you in the dust today. That’s why we set out to understand...

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  • Question Bank9:02
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  • 2019’s Must-Haves for a Scalable B2B Content Marketing Strategy

    2019’s Must-Haves for a Scalable B2B Content Marketing Strategy

    B2B buyers are empowered, and they know it. They expect personalization throughout their shopping experience and useful information via multiple touchpoints, not fluff or sales talk. They know...

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  • Authenticity: The Secret Ingredient to B2B Content Marketing

    Authenticity: The Secret Ingredient to B2B Content Marketing

    B2B content marketing has changed dramatically in recent years, but savvy marketers keep up with their secret ingredient: authenticity. Learn why, and check out examples. The post Authenticity:...

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  • How Demand Gen is Evolving in 2018

    How Demand Gen is Evolving in 2018

    2018 has been a big year for demand gen: From the increasing importance of influencer marketing, content marketing, and email automation, to new laws that change the way businesses are allowed to...

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  • Death to Saying “Content Marketing is Dead”

    Death to Saying “Content Marketing is Dead”

    This is guest post comes from Aubrey Harper, resident blog expert, word nerd, and Marketing Manager at Kapost, where content operations reign supreme and puppies are invited to work.   If you...

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  • Quality AND Quantity? A Plea for Content to Do Better

    Quality AND Quantity? A Plea for Content to Do Better

    When I was a young content professional, or more accurately, when I was a young marketing professional (since content marketing as a job wasn’t really a thing then) creating good, engaging content...

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  • 54 Content Marketing Stats to Guide Your 2018 Strategy

    54 Content Marketing Stats to Guide Your 2018 Strategy

      With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun.   And as the content marketing landscape continues to rapidly evolve, it makes sense...

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  • The Ultimate Guide to Interactive Marketing

    The Ultimate Guide to Interactive Marketing

      Content marketing is all the rage today. Heck, my grandparents are even talking about it!   Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever...

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  • 10 Powerful Ways to Transform Your Blog Content With Polls & Quizzes

    10 Powerful Ways to Transform Your Blog Content With Polls & Quizzes

    Blogging has always been a central piece of any content marketing strategy – but not all blogs are created equal. In fact, many blog posts fall on deaf ears.   Why is that?   Well, for one...

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  • How to Make an Interactive Infographic (a 6-Point Guide)

    How to Make an Interactive Infographic (a 6-Point Guide)

        One of the biggest challenges faced by marketers today is the struggle to produce engaging content.     This has led to some wide variation in content strategies, partially influenced by...

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  • Where Sales and Marketing Connect (or disconnect): My First Trip to Content Marketing World

    Where Sales and Marketing Connect (or disconnect): My First Trip to Content Marketing World

    Hi there. My name is Zach, and I work in sales.   This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, I was immediately...

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  • Content Marketing in the 90s: What Was It Like?

    Content Marketing in the 90s: What Was It Like?

    In the early 1990s, content marketing was, for the most part, traditional marketing.   If you wanted to get your company message in front of an audience, you had to place an ad in the newspaper,...

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  • Oh Snap, We Won a CODiE! SnapApp Wins Best Content Marketing Solution

    Oh Snap, We Won a CODiE! SnapApp Wins Best Content Marketing Solution

      It’s a big day for SnapApp – last night, we learned that we won the SIIA CODiE Award for Best Content Marketing Solution!   You like us. You really like us.     It’s a huge honor to be...

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  • Interactive Content: The Next Frontier for SEO

    Interactive Content: The Next Frontier for SEO

    The role that content marketing plays in SEO has become more and more evident within the last five years. In order to be truly successful in SEO, you need a content marketing strategy in...

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  • Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

    Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

    One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog...

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  • Interactive Content, Marketing Automation, and the Engagement Economy

    Interactive Content, Marketing Automation, and the Engagement Economy

    With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the...

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  • 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

    139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

    Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources...

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  • 25 Content Marketing Stats to Guide Your 2017 Strategy

    With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to...

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