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  • The Explosion of Design It Yourself Tools: Built for Content Marketers

    The Explosion of Design It Yourself Tools: Built for Content Marketers

    When Adobe Spark debuted in the spring of 2016, it seemed to be the exclamation mark on the populist arrival of design-it-yourself tools. When you’re Adobe, and you have Photoshop, Indesign,...

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  • 13 Great April Fools Day Campaigns

    13 Great April Fools Day Campaigns

    Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Raise your hand if you’re with me in this. Brands from...

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  • [Bracket] The Most Awesome Animals of the Internet: Who Survived the Final Four?

    [Bracket] The Most Awesome Animals of the Internet: Who Survived the Final Four?

    Round 2 of The Most Awesome Animals of the Internet has come to a close. What is this? It’s our own March Madness bracket to settle an internal debate the erupted over which internat animal would...

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  • What is a Marketing Technology Stack? Definitions, Stats and Examples.

    It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um...what exactly is it? And, how do I set it...

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  • What IS Interactive Content?

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  • 5 Lead Generation Strategies You Probably Never Thought Of

    5 Lead Generation Strategies You Probably Never Thought Of

    Creating killer content – especially the interactive kind – is a great way to drum up leads. Adding opt-in forms in a variety of places around your website is another great tactic. So is gathering...

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  • Your Guide to Interactive Content

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  • 21 Stats You Need to Know About Marketing Automation

    21 Stats You Need to Know About Marketing Automation

    Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they...

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  • 21 Stats You Need to Know About Marketing Automation

    21 Stats You Need to Know About Marketing Automation

    Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they...

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  • [Bracket] The Most Awesome Animals of the Internet: Which Advanced to Round 2?

    [Bracket] The Most Awesome Animals of the Internet: Which Advanced to Round 2?

    Some weeks ago, a mild, pre-marketing-meeting dialogue started over which internet animal would win the popular vote if given the chance. The conversation got pretty heated. So, in order to...

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  • Spring Marketing Campaign Tips for 2017

    Spring Marketing Campaign Tips for 2017

    When Spring has sprung – is your marketing still in winter hibernation mode? Don’t worry. This post will inspire you to create fresh, spring-themed content that generates real marketing...

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  • How to Drive PPC Ads With Interactive Quizzes and Assessments

    How to Drive PPC Ads With Interactive Quizzes and Assessments

    You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. These types of paid media are known for driving...

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  • 35 Quick and Easy Tips to Make Your Daily Marketing Life Better

    35 Quick and Easy Tips to Make Your Daily Marketing Life Better

    You marketers aren’t just busy people – you’re jugglers. You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given...

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  • Interactive Content: The Secret Sauce for Award-Winning Campaigns

    Interactive Content: The Secret Sauce for Award-Winning Campaigns

    It’s events and awards season in marketing land and I can tell by my packed calendar – it seems like not a week goes by in the spring without a show where some of the big names in our space will...

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  • 33 Problems You Probably Have if You’re a B2B Marketer

    33 Problems You Probably Have if You’re a B2B Marketer

    When you work in B2B marketing, either knowingly or not, you join a certain community. In this community, we all have a certain frame of reference where our experiences overlap. Sometimes these...

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  • Marketing Madness: The Most Awesome Animals of the Internet Bracket

    Marketing Madness: The Most Awesome Animals of the Internet Bracket

    March is upon us. What does that mean? Well, there’s Daylight Savings Day (sunlight!). There’s St. Patrick's Day (Irish things!). There’s Pi Day (3.14159…!). There’s the first day of Spring (more...

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  • SnapApp’s New Product Release, Canopy: A Whole New Habitat for Creating Interactive Content

    SnapApp’s New Product Release, Canopy: A Whole New Habitat for Creating Interactive Content

    Today is the day – the latest SnapApp release has launched, and it’s beautiful!   Through countless conversations with our customers and a wide assortment of marketers, we gathered up the...

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  • Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

    Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

    One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog...

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  • Interactive Content Can’t Be a One-off: A Tale From the Trenches

    Interactive Content Can’t Be a One-off: A Tale From the Trenches

    Ever have a home run of an idea? A new concept that you got the greenlight for, put it into execution, and, while you got a some really positive results, in the end, not everyone was fully...

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  • 13 Creative Marketing Brackets That Are NOT About Basketball

    13 Creative Marketing Brackets That Are NOT About Basketball

    March Madness season is approaching … and some of us (ahem) aren’t huge basketball fans. Good thing there are a lot of creative marketers out there coming up with alternative tournament brackets...

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  • Why Interactive Content Matters for Agencies

    Why Interactive Content Matters for Agencies

    Marketers are looking for fresh new ideas to engage with their audiences and often work closely with marketing agencies to create and drive interesting new content and campaigns. I spoke with Mike...

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  • 75 Interactive Infographic Examples to Inspire 2017

    75 Interactive Infographic Examples to Inspire 2017

    Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, for good reason. Infographics provide the perfect vehicle to...

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