Blog

  • Marketing’s Unsung Heroes: 3 Key Takeaways from Our New Research on Marketing Managers & Directors

    Marketing’s Unsung Heroes: 3 Key Takeaways from Our New Research on Marketing Managers & Directors

    You’ve read it in all of the year-end prediction blogs from Forbes to Entrepreneur that marketing is changing. This existential anxiety marketers feel (and cope with in the only way we know how —...

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  • Quality AND Quantity? A Plea for Content to Do Better

    Quality AND Quantity? A Plea for Content to Do Better

    When I was a young content professional, or more accurately, when I was a young marketing professional (since content marketing as a job wasn’t really a thing then) creating good, engaging content...

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  • 5 Amazing Landing Page Examples + Explanations

    5 Amazing Landing Page Examples + Explanations

    A solid landing page is one of the most effective ways for a company to maximize its online presence. In fact, data shows that when executed the right way, landing pages can increase conversions...

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  • How These 2 Companies Got More Qualified Leads with Interactive Content

    How These 2 Companies Got More Qualified Leads with Interactive Content

    In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? The answer: Because, ultimately, it...

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  • What IS Interactive Content?

    Find Out
  • 15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

    15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

      You’ve heard the saying, “time is money”. Increasing sales productivity is one of the most powerful growth levers for any company. A well-oiled inbound sales machine means reps spend less time...

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  • Your Guide to Interactive Content

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  • How We Solved our Email Bounce Back Problem with Siftrock

    How We Solved our Email Bounce Back Problem with Siftrock

    The bounce back: the bane of the demand gen. marketer’s existence. We put tons of care into compiling the perfect email to deliver to a handpicked list for our campaigns. We agonize over the...

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  • How to Qualify a Lead:  The Battle-Tested B2B Framework

    How to Qualify a Lead: The Battle-Tested B2B Framework

    No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after...

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  • 25 Shocking Stats about Demand Gen in 2018

    25 Shocking Stats about Demand Gen in 2018

    When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when...

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  • 25 Shocking Stats about Demand Gen in 2018

    25 Shocking Stats about Demand Gen in 2018

    When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when...

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  • Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best...

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  • Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

    Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best...

    Read Article
  • B2B Marketing Campaign Ideas for the Bottom of the Funnel

    B2B Marketing Campaign Ideas for the Bottom of the Funnel

    The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to...

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  • B2B Marketing Campaign Ideas for the Bottom of the Funnel

    B2B Marketing Campaign Ideas for the Bottom of the Funnel

    The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to...

    Read Article
  • 4 Lessons Learned from Running my First Virtual Summit

    4 Lessons Learned from Running my First Virtual Summit

      March marked our first ever SnapApp virtual summit. We had been sponsors of them before, but this was the first one we owned and were executing ourselves. I had never run a virtual summit...

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  • 4 Lessons Learned from Running my First Virtual Summit

    4 Lessons Learned from Running my First Virtual Summit

    March marked our first ever SnapApp virtual summit. We had been sponsors of them before, but this was the first one we owned and were executing ourselves. I had never run a virtual summit before...

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  • 6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

    6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

    Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step...

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  • 6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

    6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

    Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step...

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  • B2B Marketing Campaign Types to Power the Top of Your Funnel

    B2B Marketing Campaign Types to Power the Top of Your Funnel

      Every B2B prospect is on a journey, whether you’re optimizing for it or not.   They start their travels without knowing where they’re going, and are gradually led down the path to a...

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  • B2B Marketing Campaign Types to Power the Top of Your Funnel

    B2B Marketing Campaign Types to Power the Top of Your Funnel

    Every B2B prospect is on a journey, whether you’re optimizing for it or not. They start their travels without knowing where they’re going, and are gradually led down the path to a solution… With...

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  • Why Jay Acunzo is Waging War on Best Practices in Marketing and his Career

    Why Jay Acunzo is Waging War on Best Practices in Marketing and his Career

      “Sally’s. Easiest question you’ll ask me all day.” Like most other natives of southern Connecticut, Jay Acunzo had very serious opinions on the only acceptable pizzeria to frequent, as...

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