Blog

  • How to Scale Your Content Without Sacrificing Quality

    How to Scale Your Content Without Sacrificing Quality

    Did you know there’s a way you can make your content work harder for you without compromising on quality? You read that right. Scaling your content can help generate more leads, build brand...

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  • 3 Keys to a Successful Conversational Marketing Program

    3 Keys to a Successful Conversational Marketing Program

    Conversational marketing swaps tired B2B "best practices" for real conversations that drive results. Here are the 3 keys to a successful strategy. The post 3 Keys to a Successful Conversational...

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  • Bottom of the Funnel Content You’re Probably Missing

    Bottom of the Funnel Content You’re Probably Missing

    When it comes to the customer journey, it’s critical to pay attention to every stage. It’s tempting to focus mainly on awareness and attracting potential customers, but what’s the point of all...

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  • Webinar Recap: Utilizing Interactive Content to Solve Common Buyer’s Journey Pitfalls

    Webinar Recap: Utilizing Interactive Content to Solve Common Buyer’s Journey Pitfalls

    Last week, SnapApp held a webinar with Hileman Group, a digital marketing agency that helps marketers develop comprehensive digital marketing strategies and help build tools that drive clients’...

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  • What IS Interactive Content?

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  • Connect the Dots: Lead Qualification and Customer Experience

    Connect the Dots: Lead Qualification and Customer Experience

    In the B2B space, customer experience is primarily thought of as a post-sale concern. Once a potential customer has converted, then it’s time to pull out all the stops and show that customer that...

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  • Your Guide to Interactive Content

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  • Balancing Your B2B Brand with the Holidays

    Balancing Your B2B Brand with the Holidays

    Holiday themes are one of my favorite things about marketing. They’re an easy way to connect with your audience on an emotional level, and tugging on the heart strings of potential leads is a...

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  • How to Turn Your Landing Pages into Qualification Channels

    How to Turn Your Landing Pages into Qualification Channels

    As you queue up programs each quarter, how many landing pages are involved? Where will your audience go when you promote a new ebook or webinar? Landing pages are a key part of your marketing...

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  • How to Avoid These 6 Pitfalls of Demand Generation

    How to Avoid These 6 Pitfalls of Demand Generation

    It seems like a no-brainer: More leads means more conversions. Yet getting those leads (especially quality ones) isn’t always the easiest thing to do. Following up, nurturing, guiding, persuading,...

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  • The B2B Lead Gen Stumbling Blocks and How to Overcome Them

    The B2B Lead Gen Stumbling Blocks and How to Overcome Them

    When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations...

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  • Fixing the Sales-Ready Lead Problem with Better Nurturing

    Fixing the Sales-Ready Lead Problem with Better Nurturing

    With low conversion rates and wasted time plaguing both sales and marketing it's time to take a hard look at what we consider a sales-ready lead, and how we are nurturing prospects to get...

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  • How to Brainstorm New Interactive Content Ideas

    How to Brainstorm New Interactive Content Ideas

    Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. Why the...

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  • B2B Winter Marketing Campaign Ideas Guaranteed to Inspire

    B2B Winter Marketing Campaign Ideas Guaranteed to Inspire

    Hit your Q4 goals and start off the new year right with these B2B winter marketing campaign ideas guaranteed to get your creative juices flowing. The post B2B Winter Marketing Campaign Ideas...

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  • Harness the Power of Customer Questions for B2B Lead Generation

    Harness the Power of Customer Questions for B2B Lead Generation

    Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. We know what you’re thinking…...

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  • Planning Your Content: The 3 Stages of the Buyer’s Journey

    Planning Your Content: The 3 Stages of the Buyer’s Journey

    On a monthly basis, I enter into a phase that I like to call my ‘Treat Yo Self’ moment. Essentially, it’s when I want to buy something expensive and slightly special. And like any modern shopper,...

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  • 5 Common Myths About Lead Generation

    5 Common Myths About Lead Generation

    According to Hubspot, converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes....

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  • Defining the Marketing Qualified Lead in the B2B Context

    Defining the Marketing Qualified Lead in the B2B Context

    Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. Yet, lead qualification seems to be a particularly troublesome pain...

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  • How Claire Suellentrop and Georgiana Laudi are Re-thinking the Modern Marketing Funnel

    How Claire Suellentrop and Georgiana Laudi are Re-thinking the Modern Marketing Funnel

    Modern marketers face a wide variety of challenges day in and day out. From performance numbers to coming up with fresh, creative ideas for campaigns–it’s not an easy job. And what compounds this:...

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  • Authenticity: The Secret Ingredient to B2B Content Marketing

    Authenticity: The Secret Ingredient to B2B Content Marketing

    B2B content marketing has changed dramatically in recent years, but savvy marketers keep up with their secret ingredient: authenticity. Learn why, and check out examples. The post Authenticity:...

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  • 5 Actually Free Tools to Help You Curate Content Like a Pro

    5 Actually Free Tools to Help You Curate Content Like a Pro

    5 free tools to help you curate content your audience will love. Build an engaged audience and save time creating your own content by curating content like a pro with these online tools. The post...

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  • 3 Reasons Why B2B Demand Gen Efforts Need Personalization

    3 Reasons Why B2B Demand Gen Efforts Need Personalization

    For B2B marketers, demand generation has long been the first crucial step toward effective campaign efforts. By driving brand awareness and capturing the attention of potential customers,...

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