Blog

  • 8 Ways to Generate More Sales-Ready Leads: Part Two

    8 Ways to Generate More Sales-Ready Leads: Part Two

    Editor’s Note: This is the second article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. In part one of this...

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  • 3 Ways to Convert Leads Into Customers

    3 Ways to Convert Leads Into Customers

    This is a guest blog post from Diego Pineda, Senior Content Creator at CloudTask As marketers, we know that not all leads are created equal. In fact, nearly 80 percent of marketing leads never...

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  • 8 Ways to Generate More Sales-Ready Leads: Part One

    8 Ways to Generate More Sales-Ready Leads: Part One

    Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate.  One of the most...

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  • How to Generate More Sales-Ready Leads: Part One

    How to Generate More Sales-Ready Leads: Part One

    Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate.  One of the most...

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  • Thought Leadership: Generate the Leads Sales is Demanding

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  • Are Pillar Pages Making Ebooks Obsolete in 2019?

    Are Pillar Pages Making Ebooks Obsolete in 2019?

    When it comes to driving traffic and capturing leads, pillar pages and ebooks make a great one-two punch. But, if you only have enough time to build one, which would it be and why? In hopes of...

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  • How to Engage Your Audience Before, During and After Your Marketing Event

    How to Engage Your Audience Before, During and After Your Marketing Event

    Whether you are hosting, speaking, exhibiting or just attending, events are a great way to generate demand, build useful connections, and get people excited about your product. But engaging an...

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  • test wp

    Test The post test wp appeared first on SnapApp.

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  • Test

    Test blog The post Test appeared first on SnapApp.

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  • Stats to Inform Your Sales Enablement Strategy

    Stats to Inform Your Sales Enablement Strategy

    This is a guest blog post from Aubrey Harper, manager of partner and content strategy at Kapost.   Fellow marketers, sanity check: How many times in the last week have the words “data-driven” come...

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  • SnapApp for Salesforce: Meet Our New Widget

    SnapApp for Salesforce: Meet Our New Widget

    Lead qualification is the primary focus of SnapApp, so we can help marketers get the high quality leads sales wants. The ability to ask prospects key qualifying questions through interactive apps...

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  • Transform Your Webinar Registration Page into an Experience That Qualifies Leads

    Transform Your Webinar Registration Page into an Experience That Qualifies Leads

    These days, it would be tough to find a marketer who doesn’t rely on webinars as part of their demand generation strategy. Statistically speaking, over 70 percent of B2B marketers and salespeople...

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  • 6 Essentials of Successful B2B Demand Generation Marketing for 2019

    6 Essentials of Successful B2B Demand Generation Marketing for 2019

    B2B demand generation marketing is evolving. It’s not enough to generate leads or even marketing-qualified leads anymore. Marketers need to be delivering the types of leads Sales wants: Leads that...

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  • Here’s What an Advanced B2B Blogging Strategy Looks Like: Part Two

    Here’s What an Advanced B2B Blogging Strategy Looks Like: Part Two

    Editor’s Note: This is the second article in a two-part series that explores best practices for developing a blog strategy optimized for engagement and conversion.  In part one of this blog...

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  • How Does Your Marketing and Sales Alignment Stack up in 2019?

    How Does Your Marketing and Sales Alignment Stack up in 2019?

    Marketing and sales alignment has become a conference main stage darling over the past few years, and we realize its potential to drive dramatic success for companies today. And while tightly...

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  • 3 Ideas for Better Cross-team Communication

    3 Ideas for Better Cross-team Communication

    If you ask B2B organizations to list their biggest goals of 2019, chances are, improving sales and marketing alignment will be one of their top priorities. Sales and marketing alignment is...

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  • Ask a Marketer: How to Increase Twitter Followers, Drive Booth Traffic & More

    Ask a Marketer: How to Increase Twitter Followers, Drive Booth Traffic & More

    Our Ask a Marketer webinar series is back and better than ever before! In the latest edition, we polled our audience to uncover their questions about blogging, social media, webinars, trade shows,...

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  • Qualify Leads More Effectively with SnapApp’s Question Bank

    Qualify Leads More Effectively with SnapApp’s Question Bank

    Lead qualification can be done several ways, with varying levels of success. You can purchase contact lists filtered by firmographic or demographic data. You can promote content gated with lead...

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  • Here’s What an Advanced B2B Blogging Strategy Looks Like: Part One

    Here’s What an Advanced B2B Blogging Strategy Looks Like: Part One

    Editor’s Note: This is the first article in a two-part series that explores best practices for developing a blog strategy optimized for engagement and conversion.  While blogging is the backbone...

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  • 3 Common Missteps that Silo Sales and Marketing Teams

    3 Common Missteps that Silo Sales and Marketing Teams

    In today’s customer-centric landscape, the demand for cross-departmental collaboration between marketing and sales is greater than ever—especially now that multichannel marketing has become a hot...

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  • 15 Sales-Approved Lead Qualification Questions

    15 Sales-Approved Lead Qualification Questions

    Marketing teams spend a lot of time, money, and effort developing and running programs to generate pipeline and deliver qualified leads to sales. But often times, marketers don’t know what sales...

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