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  • 9 Examples of Live Action Marketing

    9 Examples of Live Action Marketing

    We love digital marketing here at SnapApp. We live and breathe online content. But we also know that sometimes you need more than an interactive infographic to get your audience’s...

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  • What IS Interactive Content?

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  • How Many Touchpoints Are in a Typical Campaign?

    How Many Touchpoints Are in a Typical Campaign?

    Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a...

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  • Answer the Question! 5 Minutes With SnapApp’s New Director of Content Strategy

    Answer the Question! 5 Minutes With SnapApp’s New Director of Content Strategy

    With 2017 in full force, unwieldy and inescapable, we happily announce that SnapApp has a new Director of Content Strategy. Her name is Melissa Nazar, and she’s taking the reigns to ensure that...

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  • How to Create a Content Promotion Plan in 3 Steps

    How to Create a Content Promotion Plan in 3 Steps

    So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your...

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  • How to Plan Marketing Content Around Event Promotion

    How to Plan Marketing Content Around Event Promotion

    All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some...

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  • The Demand Gen Marketer's Guide to Interactive Content

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  • Want to Come to the Marketing Fit Workshop? Here’s How to Convince Your Boss

    Want to Come to the Marketing Fit Workshop? Here’s How to Convince Your Boss

    You can now register for Marketing Fit! A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in...

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  • Creating Interactive Content: From Ideation to Sales Alignment to Promotion

    Creating Interactive Content: From Ideation to Sales Alignment to Promotion

    There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing...

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  • 9 Essential Tips for Researching Your Next Content Campaign

    9 Essential Tips for Researching Your Next Content Campaign

    Coming up with a steady stream of ideas is par for the course for content and demand gen marketers.  Not every idea is necessarily perfectly aligned, or can be followed up on, however, what...

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  • SnapApp December Release: Quick and Easy Buttons

    SnapApp December Release: Quick and Easy Buttons

    “Button, button, who’s got the button?” -Willy Wonka   via GIPHY Content creation platforms continuous mission should always be to make it as easy and streamlined as possible for content...

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  • This Time It’s Personal: How Personalization Takes Interactive Content to the Next Level

    This Time It’s Personal: How Personalization Takes Interactive Content to the Next Level

    When we talk about interactive marketing content, we often use the word dialogue. The thinking goes that if traditional, static content is a monologue, delivering information to an audience...

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  • Content Creation Considerations: 9 Key Steps When Going From Concept to Content

    Content Creation Considerations: 9 Key Steps When Going From Concept to Content

    Coming up with an idea is the easy part. But it’s only one small piece of the pie. The biggest challenge is often taking that brilliant concept and turning it into content. You’ve been there. I...

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  • 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

    139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

    Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources...

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  • 21 Interactive Marketing Examples to Inspire 2017

    21 Interactive Marketing Examples to Inspire 2017

    The new year is fast upon us …. Is interactive content part of your 2017 marketing plans? We sure hope so, since 93% of marketers feel that interactive content is effective in educating buyers,...

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  • Niche vs General Marketing: What's the Difference?

    Niche vs General Marketing: What's the Difference?

    Let me ask you a serious question. Do you want to compete with Walmart? My guess is no. Not many businesses try to compete with Walmart. Walmart stores have everything under the sun, for every...

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  • 3 Key Takeaways B2B Marketers Need to Know From the Campaign Confidence Gap Report

    3 Key Takeaways B2B Marketers Need to Know From the Campaign Confidence Gap Report

    In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. You might be asking, wait, what’s a content-enabled...

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  • 73 Experts Reveal B2B Marketing Trends to Leverage in 2017

    As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual...

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  • What Is a Maturity Assessment? The Secret to Producing Hot Leads

    Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a...

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  • 6 Common Design Mistakes to Avoid as Marketers

    Marketers are frequently finding novel solutions for ways to advertise events, products, and services. Most of the solutions involve design – banner ads, white papers, posters, infographics, email...

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  • 25 Content Marketing Stats to Guide Your 2017 Strategy

    With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to...

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  • Help SnapApp Give Back by Building Some Holiday Fun

    It’s Monday, December 5th, and Boston is currently receiving its very first coat of snow for the season. As the holiday season is upon us, we really want to focus on the spirit of giving back that...

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