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  • These 3 Tips Are the Key to Sales and Marketing Alignment

    These 3 Tips Are the Key to Sales and Marketing Alignment

    Stats that make prioritizing sales and marketing alignment a no-brainer are everywhere today, but how do you actually align your teams to see those numbers? Start here. The post These 3 Tips Are...

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  • 7 B2B Demand Generation Myths to Guide Your 2019 Strategy

    7 B2B Demand Generation Myths to Guide Your 2019 Strategy

    If you tried to navigate Chicago with a map of Seattle, you’d get lost. In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d...

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  • 3 Achievable Resolutions to Make You a Better Marketer This Year

    3 Achievable Resolutions to Make You a Better Marketer This Year

    Marketers and the general public have one thing in common: we love a good comeback. And this time of year, we’re all trying to shake our bad habits, and magically reemerge as the very best version...

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  • 2019’s Must-Haves for a Scalable B2B Content Marketing Strategy

    2019’s Must-Haves for a Scalable B2B Content Marketing Strategy

    B2B buyers are empowered, and they know it. They expect personalization throughout their shopping experience and useful information via multiple touchpoints, not fluff or sales talk. They know...

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  • What IS Interactive Content?

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  • Webinar Recap: Why More Leads Isn’t Always Better

    Webinar Recap: Why More Leads Isn’t Always Better

    Happy 2019, fellow marketers! From all of us at SnapApp, we hope you enjoyed a holiday season full of food, laughter, and most importantly, fun. And now, another January is upon us, which means...

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  • Your Guide to Interactive Content

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  • How to Supercharge Your ABM with Interactive Content

    How to Supercharge Your ABM with Interactive Content

    Marketers are rapidly adopting account based marketing strategies, but often overlook the kind of content they'll need to effectively engage target accounts. See why marketers looking to win at...

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  • Inspire Your Interactive Content With Examples Created Using SnapApp for PDF

    Inspire Your Interactive Content With Examples Created Using SnapApp for PDF

    Earlier this year, we introduced SnapApp for PDF, a new tool that allows marketers to take their existing static content and create more engaging experiences for readers. By layering in...

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  • How to Look Back & Plan Ahead with Your Marketing Efforts in December

    How to Look Back & Plan Ahead with Your Marketing Efforts in December

    The end of the year is an exciting time for marketers. There’s the talk of emerging trends in the year ahead, new products, the latest stats, and can’t-miss conferences to plan for.   But with all...

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  • How to Find and Connect with Your B2B Customers in 2019

    How to Find and Connect with Your B2B Customers in 2019

    How will you reach new customers in 2019? Are you going to do things a little differently…or keep them the same? Hopefully, you plan to shake things up a bit. We all know how fast demand...

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  • How to Rethink Your Marketing Efforts at Year End

    How to Rethink Your Marketing Efforts at Year End

    The holiday season is in full force, which means consumers continually see an influx of ads, sales, and promotions all wrapped up in colorful graphics and text. However, this time of year tends to...

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  • Webinar Recap: So, I Want to Host a Webinar. Now What?

    Webinar Recap: So, I Want to Host a Webinar. Now What?

    Being a marketer in today’s business landscape is tough. It’s crowded and competitive, and we have to fight tooth and nail to get in front of folks who are short on time and overwhelmed with...

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  • 2,019 Marketing Trends to Watch in 2019

    2,019 Marketing Trends to Watch in 2019

    Wondering how to meet your 2019 marketing goals? Start with the marketing trends experts are using to shape their strategies today. The post 2,019 Marketing Trends to Watch in 2019 appeared first...

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  • Winter Is Coming: 20 Holidays to Inspire Seasonal Marketing Campaigns

    Winter Is Coming: 20 Holidays to Inspire Seasonal Marketing Campaigns

    Do you remember what you were doing at this exact moment last month? I know, it seems like an eternity ago, especially as we approach the end of the year. Let’s look at it through a different...

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  • Meet Your New Analytics in SnapApp’s Revamped Dashboard

    Meet Your New Analytics in SnapApp’s Revamped Dashboard

    Busy demand gen marketers expect results from their content and campaigns. But measuring those results can be a challenge. SnapApp has made it easier than ever to measure the performance of your...

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  • 7 Reasons to Attend Content with a View

    7 Reasons to Attend Content with a View

    As Q4 and 2018 winds down, marketers are busy qualifying leads for a strong start to 2019 and doing what they can to help sales close the year strong. Between that and the holidays, your plate is...

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  • 3 Examples of How Interactive PDFs Crush Static Competition

    3 Examples of How Interactive PDFs Crush Static Competition

    Are you still marketing like it’s 1990? If you’re using static PDFs, then maybe you are. For nearly thirty years, the portable document format (PDF) has served marketers well. They’ve converted...

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  • 14 Demand Gen Stats to Guide Your 2019 Strategy

    14 Demand Gen Stats to Guide Your 2019 Strategy

    Get the information you need to build a killer 2019 strategy and meet your goals with this list of demand gen stats and takeaways. The post 14 Demand Gen Stats to Guide Your 2019 Strategy...

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  • How to Better Leverage Events in Your Demand Generation Strategies

    How to Better Leverage Events in Your Demand Generation Strategies

    Despite the rapid growth of digital marketing in the B2B space, events still provide marketers with a tried and true method to bring quality leads into the sales funnel. Unlike other marketing...

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  • How to Scale Your Content Without Sacrificing Quality

    How to Scale Your Content Without Sacrificing Quality

    Did you know there’s a way you can make your content work harder for you without compromising on quality? You read that right. Scaling your content can help generate more leads, build brand...

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  • 3 Keys to a Successful Conversational Marketing Program

    3 Keys to a Successful Conversational Marketing Program

    Conversational marketing swaps tired B2B "best practices" for real conversations that drive results. Here are the 3 keys to a successful strategy. The post 3 Keys to a Successful Conversational...

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