Blog

  • How Does Your Marketing and Sales Alignment Stack up in 2019?

    How Does Your Marketing and Sales Alignment Stack up in 2019?

    Marketing and sales alignment has become a conference main stage darling over the past few years, and we realize its potential to drive dramatic success for companies today. And while tightly...

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  • 3 Ideas for Better Cross-team Communication

    3 Ideas for Better Cross-team Communication

    If you ask B2B organizations to list their biggest goals of 2019, chances are, improving sales and marketing alignment will be one of their top priorities. Sales and marketing alignment is...

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  • Ask a Marketer: How to Increase Twitter Followers, Drive Booth Traffic & More

    Ask a Marketer: How to Increase Twitter Followers, Drive Booth Traffic & More

    Our Ask a Marketer webinar series is back and better than ever before! In the latest edition, we polled our audience to uncover their questions about blogging, social media, webinars, trade shows,...

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  • Qualify Leads More Effectively with SnapApp’s Question Bank

    Qualify Leads More Effectively with SnapApp’s Question Bank

    Lead qualification can be done several ways, with varying levels of success. You can purchase contact lists filtered by firmographic or demographic data. You can promote content gated with lead...

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  • What IS Interactive Content?

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  • Here’s What an Advanced B2B Blogging Strategy Looks Like: Part One

    Here’s What an Advanced B2B Blogging Strategy Looks Like: Part One

    Editor’s Note: This is the first article in a two-part series that explores best practices for developing a blog strategy optimized for engagement and conversion.  While blogging is the backbone...

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  • Your Guide to Interactive Content

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  • 3 Common Missteps that Silo Sales and Marketing Teams

    3 Common Missteps that Silo Sales and Marketing Teams

    In today’s customer-centric landscape, the demand for cross-departmental collaboration between marketing and sales is greater than ever—especially now that multichannel marketing has become a hot...

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  • 10 Sales-Approved Questions for Lead Qualification

    10 Sales-Approved Questions for Lead Qualification

    Marketing teams spend a lot of time, money, and effort developing and running programs to generate pipeline and deliver qualified leads to sales. But often times, marketers don’t know what sales...

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  • B2B Lead Generation: Leveraging Prospect Engagement Tools to Uncover Intent

    B2B Lead Generation: Leveraging Prospect Engagement Tools to Uncover Intent

    Peanut butter and jelly. Peas and carrots. Interactive assets and qualifying leads. That third pair may not be as well-known as the other two, but it should be—at least among B2B marketers. B2B...

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  • 3 Simple Tweaks to Increase Conversion Rate

    3 Simple Tweaks to Increase Conversion Rate

    Hitting critical marketing goals like increasing revenue and getting better qualified leads all start at the conversion level. Get practical ideas to increase conversion rate here. The post 3...

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  • 31 Marketers Share Their Tips for Aligning with Sales

    31 Marketers Share Their Tips for Aligning with Sales

    Use these strategies to create better alignment between sales and marketing, and discover the best practices marketers are using to boost sales’ efficiency. The post 31 Marketers Share Their Tips...

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  • Tips for More Effective Marketing with B2B Marketer Ross Simmonds

    Tips for More Effective Marketing with B2B Marketer Ross Simmonds

    Ross Simmonds knows a thing or two about B2B marketing. He’s an international speaker who discusses all things marketing at events like MozCon, CTAConf, Webbdagarna, SearchLove, MNSearch and many...

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  • 3 Interactive Lead Qualification Tools for a Faster Sales Cycle

    3 Interactive Lead Qualification Tools for a Faster Sales Cycle

    Driving faster sales cycles today requires a modern toolkit of lead qualification tools. These three interactive tools can help you qualify prospects faster and boost your sales cycle. The post 3...

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  • How to Use Personalized Content to Qualify Leads at Every Stage of the Funnel

    How to Use Personalized Content to Qualify Leads at Every Stage of the Funnel

    Finding quality leads is often easier said than done. Gone are the days of making a few phone calls and sending an email blast to catch the attention of interested—and high paying—prospects. Both...

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  • The Trick to Increased Revenue: Better Sales Lead Qualification Criteria

    The Trick to Increased Revenue: Better Sales Lead Qualification Criteria

    More is not always better. That’s a new idea for marketers. We tend to get caught up focusing on more: More traffic, more conversions, more leads. But more is not actually better. Better is...

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  • These 3 Tips Are the Key to Sales and Marketing Alignment

    These 3 Tips Are the Key to Sales and Marketing Alignment

    Stats that make prioritizing sales and marketing alignment a no-brainer are everywhere today, but how do you actually align your teams to see those numbers? Start here. The post These 3 Tips Are...

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  • 7 B2B Demand Generation Myths to Guide Your 2019 Strategy

    7 B2B Demand Generation Myths to Guide Your 2019 Strategy

    If you tried to navigate Chicago with a map of Seattle, you’d get lost. In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d...

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  • 3 Achievable Resolutions to Make You a Better Marketer This Year

    3 Achievable Resolutions to Make You a Better Marketer This Year

    Marketers and the general public have one thing in common: we love a good comeback. And this time of year, we’re all trying to shake our bad habits, and magically reemerge as the very best version...

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  • 2019’s Must-Haves for a Scalable B2B Content Marketing Strategy

    2019’s Must-Haves for a Scalable B2B Content Marketing Strategy

    B2B buyers are empowered, and they know it. They expect personalization throughout their shopping experience and useful information via multiple touchpoints, not fluff or sales talk. They know...

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  • Webinar Recap: Why More Leads Isn’t Always Better

    Webinar Recap: Why More Leads Isn’t Always Better

    Happy 2019, fellow marketers! From all of us at SnapApp, we hope you enjoyed a holiday season full of food, laughter, and most importantly, fun. And now, another January is upon us, which means...

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  • How to Supercharge Your ABM with Interactive Content

    How to Supercharge Your ABM with Interactive Content

    Marketers are rapidly adopting account based marketing strategies, but often overlook the kind of content they'll need to effectively engage target accounts. See why marketers looking to win at...

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