Blog

  • Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

    Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

    One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog...

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  • What IS Interactive Content?

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  • Interactive Content Can’t Be a One-off: A Tale From the Trenches

    Interactive Content Can’t Be a One-off: A Tale From the Trenches

    Ever have a home run of an idea? A new concept that you got the greenlight for, put it into execution, and, while you got a some really positive results, in the end, not everyone was fully...

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  • 13 Creative Marketing Brackets That Are NOT About Basketball

    13 Creative Marketing Brackets That Are NOT About Basketball

    March Madness season is approaching … and some of us (ahem) aren’t huge basketball fans. Good thing there are a lot of creative marketers out there coming up with alternative tournament brackets...

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  • Why Interactive Content Matters for Agencies

    Why Interactive Content Matters for Agencies

    Marketers are looking for fresh new ideas to engage with their audiences and often work closely with marketing agencies to create and drive interesting new content and campaigns. I spoke with Mike...

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  • 75 Interactive Infographic Examples to Inspire 2017

    75 Interactive Infographic Examples to Inspire 2017

    Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, for good reason. Infographics provide the perfect vehicle to...

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  • The Demand Gen Marketer's Guide to Interactive Content

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  • 10 Amazing Interactive Videos

    10 Amazing Interactive Videos

    Marketers continue to rank video as one of the most effective content types. Over 8 billion Facebook videos are played each day Cisco predicts that 80% of all internet traffic will be streaming...

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  • Interactive Content, Marketing Automation, and the Engagement Economy

    Interactive Content, Marketing Automation, and the Engagement Economy

    With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the...

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  • 14 Things I Learned While Getting Marketing Fit

    14 Things I Learned While Getting Marketing Fit

    Yesterday, I had the pleasure of attending my first-ever SnapApp event, our Marketing Fit Workshop in Washington D.C. It was a half-day event, where B2B marketers met, networking, and learning how...

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  • Anatomy of a Valentine’s Day Marketing Campaign

    Anatomy of a Valentine’s Day Marketing Campaign

    There are many great Valentine’s Day marketing campaigns out there. Each February is a marketing love-fest. But not every campaign hits the mark. Especially in the B2B space, you have to get...

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  • How to Promote Your Ebook – A Walk Through

    How to Promote Your Ebook – A Walk Through

    Like any kind of content, an e-book with no promotion plan is like a ship with no sail. Or oars. Or motor. Or communication technology to tell the Coast Guard where you’re stranded out on the open...

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  • How to Lose a Lead in 10 Days: Marketing Courtship Bad Habits

    How to Lose a Lead in 10 Days: Marketing Courtship Bad Habits

    So many blogs and articles speak on best practices for how to capture leads and convert leads, but I sometimes find it difficult to find the posts that point out more negative bad habits for...

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  • How to Lose a Lead in 10 Days: Marketing Courtship Bad Habits

    How to Lose a Lead in 10 Days: Marketing Courtship Bad Habits

    So many blogs and articles speak on best practices for how to capture leads and convert leads, but I sometimes find it difficult to find the posts that point out more negative bad habits for...

    Read Article
  • A Look Back Before We Look Ahead: A SnapApp Product Recap of 2016

    A Look Back Before We Look Ahead: A SnapApp Product Recap of 2016

    2017 is going to be an amazing year for SnapApp and our platform (for a glimpse, see the last section of this post), but I wanted to take a few minutes to reflect back on 2016.  Last year was a...

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  • A Look Back Before We Look Ahead: A SnapApp Product Recap of 2016

    A Look Back Before We Look Ahead: A SnapApp Product Recap of 2016

    2017 is going to be an amazing year for SnapApp and our platform (for a glimpse, see the last section of this post), but I wanted to take a few minutes to reflect back on 2016.  Last year was a...

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  • Snackable Content: How To Drive Big Leads With Bite-Sized Content

    Snackable Content: How To Drive Big Leads With Bite-Sized Content

    Today, I’m going to tell you why snackable content is the answer to your content woes. There’s a lot of hype around long, in-depth posts rights now, and with good reason. Similar to the way a...

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  • Snackable Content: How To Drive Big Leads With Bite-Sized Content

    Snackable Content: How To Drive Big Leads With Bite-Sized Content

    Today, I’m going to tell you why snackable content is the answer to your content woes. There’s a lot of hype around long, in-depth posts rights now, and with good reason. Similar to the way a...

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  • Snackable Content: How To Drive Big Leads With Bite-Sized Content

    Snackable Content: How To Drive Big Leads With Bite-Sized Content

    Today, I’m going to tell you why snackable content is the answer to your content woes. There’s a lot of hype around long, in-depth posts rights now, and with good reason. Similar to the way a...

    Read Article
  • How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp

    How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp

    With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats.   One way they’re doing that is through...

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  • How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp

    How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp

    With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats.   One way they’re doing that is through...

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  • 9 Examples of Live Action Marketing

    9 Examples of Live Action Marketing

    We love digital marketing here at SnapApp. We live and breathe online content. But we also know that sometimes you need more than an interactive infographic to get your audience’s...

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