Blog

  • Is Your Content Binge-Worthy?

    Is Your Content Binge-Worthy?

      At the 2013 MacTaggart Lecture Kevin Spacey spoke (in reference to House of Cards and Netflix) directly to a room full of television executives telling them to go with the flow and give...

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  • Why Interactive Content Is Transforming the Sales Funnel

    Why Interactive Content Is Transforming the Sales Funnel

    The sales funnel continues to transform with emerging technologies. At this point, probably every B2B marketer has seen this stat (or one like it): B2B buyers complete 57% of their research on a...

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  • An Actionable Guide to Visual Storytelling

    An Actionable Guide to Visual Storytelling

    15 Tools, Techniques and Examples to Help Cut Through the Noise The world’s biggest brands and ideologies were built on stories. That’s no exaggeration: every major idea, from Star Wars to Apple...

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  • Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)

    Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)

      Happy SCUD Day! “SCUD” stands for Savor the Comic, Unplug the Drama, and encourages us to relish in the funnier side of life rather than giving into drama and stress.   If you didn’t know...

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  • What IS Interactive Content?

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  • Unleashing the Potential of Every Marketer: The Story of Our Mission

    Unleashing the Potential of Every Marketer: The Story of Our Mission

    We recently asked our CEO and founder Seth Lieberman to give us some insight into his journey to founding SnapApp and how we landed on our company’s mission. Today we share that story with...

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  • Your Guide to Interactive Content

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  • Why Events Still Matter in a Snapchat World

    Why Events Still Matter in a Snapchat World

    At SnapApp, we’re just about at the end of our seemingly nonstop spring event season. Any given week, a chunk of folks from our Boston HQ have been off and running to distant lands, like Phoenix...

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  • Unsung Marketing Hero of the Day: The Data Analyst

    Unsung Marketing Hero of the Day: The Data Analyst

      If you think about the typical sales cycle, who usually gets credit when the deal is won? The Account Executive and the BDR/SDR involved in the process usually receive applause and...

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  • Best Practices for Building Buyer Personas, From the Experts

    Best Practices for Building Buyer Personas, From the Experts

    According to Hubspot, a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.   These personas are...

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  • What to Look for in an Interactive Content Creation Platform

    What to Look for in an Interactive Content Creation Platform

    You’ve heard of interactive content. You’ve definitely experienced interactive content in one form or another. (If not, just click around this website, or here, or a few lines below for a riveting...

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  • Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations

    Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations

    Year after year, spring typically is a heavy event season in marketing land. But this year, the week of April 24th held a special distinction. Internally, during our prep we called it “Hell Week.”...

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  • Your Interactive ROI

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  • White Paper Alternatives for the Savvy B2B Marketer

    White Paper Alternatives for the Savvy B2B Marketer

    Sometimes you get tired of the conventional lead-gated eBook/ white paper and you need something fresh that piques the interest of your audience. And as a B2B marketer, you’re constantly thinking...

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  • April Release: We Just Added Hundreds of Thousands of Free Stock Photos

    April Release: We Just Added Hundreds of Thousands of Free Stock Photos

    One of our missions at SnapApp this year is to help you find the best design for your SnapApps by expanding the resources available in the product.   We took a huge first step at the start of...

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  • Solving the 9 Most Common Marketing Problems With Interactive Content

    Solving the 9 Most Common Marketing Problems With Interactive Content

    Every day, marketers face new challenges that are unique to their companies and customers. However, it’s safe to say most can bond over a few of the more common marketing problems: Things like...

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  • A Marketing Fitness Plan to Improve Your Content Strategy

    A Marketing Fitness Plan to Improve Your Content Strategy

    A healthy marketing program is much like a healthy exercise regimen. If you let it go to the wayside, you’ll lose strength and flexibility over time – and your marketing strategy will get pudgy...

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  • Bringing Landing Pages to Life With Animation

    Bringing Landing Pages to Life With Animation

    Landing pages, whether they like it or not, are still the primary conversion source for marketers. Unfortunately, audiences are getting bored. With the amount of standard, status quo landing...

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  • A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

    A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

    Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or...

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  • 15 Amazing B2B Examples of Interactive Content

    15 Amazing B2B Examples of Interactive Content

    In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he  concluded with this simple...

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  • Which Marketing Strategy Is Better? Predictive Vs. Personalization

    Which Marketing Strategy Is Better? Predictive Vs. Personalization

    When it comes to delivering personalized experiences, many marketers are still uncertain of whether or not predictive marketing will help them achieve their objectives. And while they very much...

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  • Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team

    Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team

    I just left a job I loved. I know, it sounds crazy, but as SnapApp’s Director of Marketing, I had a great experience. I was running a demand generation team that I grew from one (just me!) to six....

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