Blog

  • What is Demand Generation Marketing and How Can Interactive Content Support?

    What is Demand Generation Marketing and How Can Interactive Content Support?

    When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their...

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  • 4 Steps to Change the Game on Sales-Qualified Lead Performance

    4 Steps to Change the Game on Sales-Qualified Lead Performance

    Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the leads that have been carefully and skillfully nurtured. They’re the ones, that with the...

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  • 3 Types of Interactive Content to Support  B2B Sales Process

    3 Types of Interactive Content to Support B2B Sales Process

    It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. And you only have to...

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  • 5 Skills Modern Content Marketers Need (+ Resources to Develop Them)

    5 Skills Modern Content Marketers Need (+ Resources to Develop Them)

    Modern content marketers can’t get by on a limited knowledge base these days. Along with insights around their brand and product, they have to have skills that help them deliver top-quality,...

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  • What IS Interactive Content?

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  • 3 Steps to Uncover the Right Sales-Qualifying Questions for Your Company

    3 Steps to Uncover the Right Sales-Qualifying Questions for Your Company

    Any good salesperson knows that “coffee is for closers”. But often overlooked in the world of sales is the critical part the right sales-qualifying questions play in getting you to that coffee....

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  • Your Guide to Interactive Content

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  • 3 Steps Toward Marketing & Sales Alignment with Interactive Content

    3 Steps Toward Marketing & Sales Alignment with Interactive Content

    Prospective customers today are made up of digitally-connected, savvy buyers who take the time to research a variety of competing products and services before deciding on a solution that provides...

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  • New Tool Alert: SnapApp for PDF Makes Your PDFs do MORE

    New Tool Alert: SnapApp for PDF Makes Your PDFs do MORE

    Exciting news to share! We’ve added a new tool to the SnapApp platform – SnapApp for PDF – that’s going to dramatically change how you approach your standard white papers and ebooks. Gated PDFs...

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  • How Demand Gen is Evolving in 2018

    How Demand Gen is Evolving in 2018

    2018 has been a big year for demand gen: From the increasing importance of influencer marketing, content marketing, and email automation, to new laws that change the way businesses are allowed to...

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  • 5 Skills Every Demand Gen Marketer Should Master

    5 Skills Every Demand Gen Marketer Should Master

    In the last five years as marketing has rapidly evolved as a field, so have the kind of skills and jobs available to marketers. Gone are the days where a generic marketing professional could walk...

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  • Using Interactive Content to Fuel Marketing and Sales Alignment

    Using Interactive Content to Fuel Marketing and Sales Alignment

    If you’ve read the SnapApp blog (or any marketing publication recently, for that matter) you’ve probably seen the increased importance of sales and marketing alignment. Buyers are increasingly...

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  • 3 Ways Interactive Content Drives Shorter B2B Sales Cycles

    3 Ways Interactive Content Drives Shorter B2B Sales Cycles

    Businesses today know that the longer it takes to close the sale, the greater the chance is of losing prospects to the competition. In addition, a longer sales cycle requires more time and...

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  • How We Fixed Webinars with Interactive Content

    How We Fixed Webinars with Interactive Content

    Marketers love webinars. And it’s not hard to understand why: you have a captive audience for whom you are delivering so much value they’ve signed up to give you a whole hour of their day....

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  • 16 Demand Gen Training Opportunities Guaranteed to Up Your Game

    16 Demand Gen Training Opportunities Guaranteed to Up Your Game

    Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand...

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  • The Flipside of Qualified Leads: Disqualification

    The Flipside of Qualified Leads: Disqualification

    For most marketers and sales representatives, lead disqualification is something that’s met with hesitation. Even if a lead doesn’t seem like it’s ready for a trip to sales, some teams fall into...

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  • Death to Saying “Content Marketing is Dead”

    Death to Saying “Content Marketing is Dead”

    This is guest post comes from Aubrey Harper, resident blog expert, word nerd, and Marketing Manager at Kapost, where content operations reign supreme and puppies are invited to work.   If you...

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  • Live Chat: The Good, The Bad, and The Just Plain Weird

    Live Chat: The Good, The Bad, and The Just Plain Weird

    It is no secret to marketers that in today’s digital landscape it is more difficult than ever to engage audiences in new and valuable ways. Sometimes I wonder what folks think when they’re on our...

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  • 17 Marketing Experts Share Their #1 Lead Scoring Tip

    17 Marketing Experts Share Their #1 Lead Scoring Tip

    Did you know that according to new data, 57% of B2B companies identify converting qualified leads into paying customers as a top priority? It’s true: Lead conversion is top-of-mind for more than...

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  • Marketing’s Unsung Heroes: 3 Key Takeaways from Our New Research on Marketing Managers & Directors

    Marketing’s Unsung Heroes: 3 Key Takeaways from Our New Research on Marketing Managers & Directors

    You’ve read it in all of the year-end prediction blogs from Forbes to Entrepreneur that marketing is changing. This existential anxiety marketers feel (and cope with in the only way we know how —...

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  • Quality AND Quantity? A Plea for Content to Do Better

    Quality AND Quantity? A Plea for Content to Do Better

    When I was a young content professional, or more accurately, when I was a young marketing professional (since content marketing as a job wasn’t really a thing then) creating good, engaging content...

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  • 5 Amazing Landing Page Examples + Explanations

    5 Amazing Landing Page Examples + Explanations

    A solid landing page is one of the most effective ways for a company to maximize its online presence. In fact, data shows that when executed the right way, landing pages can increase conversions...

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