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  • How to Use Conversational Marketing to Engage Prospects and Generate Better Leads

    How to Use Conversational Marketing to Engage Prospects and Generate Better Leads

    B2B marketers need to adopt a customer-centric approach with their content and campaigns in order to succeed in today’s competitive business market. When shopping for new products or services,...

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  • How Marketers Can Optimize Their Lead Forms for Better Conversions

    How Marketers Can Optimize Their Lead Forms for Better Conversions

    B2B marketers rely on lead forms to identify prospects and capture their contact information. In fact, half of all marketers say that lead forms are their primary source for generating leads,...

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  • Do Your Marketing and Sales Teams Need Couples Therapy? Use These Steps to Improve Alignment

    Do Your Marketing and Sales Teams Need Couples Therapy? Use These Steps to Improve Alignment

    Some people might say that sales and marketing are from different planets. Today many teams measure themselves against misaligned goals, barely communicate, and then wonder why they aren’t driving...

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  • Outreach Users Can See What Their Leads Are Thinking with SnapApp

    Outreach Users Can See What Their Leads Are Thinking with SnapApp

    SnapApp’s mission to help marketers generate better leads and a stronger pipeline for sales means that while marketers are the primary users of our platform, we also make tools to enable their...

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  • Thought Leadership: Generate the Leads Sales is Demanding

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  • Why Asking the Right Questions Is the Secret Sauce of Effective Lead Qualification

    Why Asking the Right Questions Is the Secret Sauce of Effective Lead Qualification

    As a demand gen marketer, you’re responsible for building a pipeline your sales team can turn into revenue. You send over MQLs based on forms completed, events attended, white papers downloaded,...

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  • How Talking to Your Prospects Improves the Buyer Experience and Lead Quality

    How Talking to Your Prospects Improves the Buyer Experience and Lead Quality

    As consumers demand more information, more personalization, and more control over the buying process, marketers have had to respond with more content, more automation, and increasingly tailored...

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  • How to Lose the Lead Gate and Turn Your PDFs into Qualification Engines

    How to Lose the Lead Gate and Turn Your PDFs into Qualification Engines

    The holy grail, the tried and true, the O.G.—B2B marketers have long relied on the gated PDF as a critical part of content marketing and demand generation. And why wouldn’t you? A downloaded PDF...

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  • The Top 3 Use Cases for Qualifying Questions in Marketing Campaigns

    The Top 3 Use Cases for Qualifying Questions in Marketing Campaigns

    Marketers have access to more strategies and technologies than ever before. There’s no shortage of new tactics that promise to be the golden ticket to great leads, like ABM or conversational...

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  • Why Marketers Should Listen When Sales Talks Trash: New Research Shows the State of Marketing and Sales Alignment

    Why Marketers Should Listen When Sales Talks Trash: New Research Shows the State of Marketing and Sales Alignment

    Marketing is a very different game than it was five — or even two — years ago. “Content marketing best practices” of the past will leave you in the dust today. That’s why we set out to understand...

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  • Why Marketers are Pivoting to Sales-Focused Metrics (& How You Can Too)

    Why Marketers are Pivoting to Sales-Focused Metrics (& How You Can Too)

    The formula for marketing success used to be simple: 1. Create great content 2. Become industry thought leader 3. Wait for qualified traffic to roll in But the explosive growth of content...

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  • How to Optimize Your MarTech Stack for Measurable Business Results

    How to Optimize Your MarTech Stack for Measurable Business Results

    A robust MarTech stack is essential for many B2B marketers today. In fact, a recent report from Gartner found that CMOs spent nearly 30 percent of their budgets on marketing technology software in...

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  • How to Maximize the Impact of New Marketing Tools

    How to Maximize the Impact of New Marketing Tools

    B2B marketers rely heavily on marketing technologies to help streamline their daily workflows, improve productivity, and simplify complex tasks. For many of them, a comprehensive martech stack is...

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  • Comment on Measuring ROI: 3 Key Metrics That Prove Marketing Success by How to Maximize the Impact of New Marketing Tools - SnapApp

    Comment on Measuring ROI: 3 Key Metrics That Prove Marketing Success by How to Maximize the Impact of New Marketing Tools - SnapApp

    […] output, or maximize the use of limited resources. Measuring the success of your martech tools helps prove the ROI of the product to your leadership team, and helps you benchmark success moving...

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  • Comment on 15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways) by The Only Sales Funnel Template You'll Ever Need |

    Comment on 15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways) by The Only Sales Funnel Template You'll Ever Need |

    […] 15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways) […]

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  • Comment on 15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways) by How to Sell | Sales Guide | Really Simple Systems

    Comment on 15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways) by How to Sell | Sales Guide | Really Simple Systems

    […] a recent sales case study, 67% of lost sales are as a result of sales reps not properly qualifying their potential customers […]

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  • How to Improve Your Sales Conversion Rate: 10 Established Tactics

    How to Improve Your Sales Conversion Rate: 10 Established Tactics

    Marketers—does it feel like your leads go into a black box after sending them to sales? If so, you’re not alone. One of the biggest challenges facing B2B marketers today is establishing an...

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  • Comment on Measuring ROI: 3 Key Metrics That Prove Marketing Success by How to Improve Your Sales Conversion Rate: 10 Established Tactics -

    Comment on Measuring ROI: 3 Key Metrics That Prove Marketing Success by How to Improve Your Sales Conversion Rate: 10 Established Tactics -

    […] team to develop effective processes. Follow these ten steps to improve your sales conversion rate, prove the ROI of marketing, and demonstrate your value on the bottom […]

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  • Measuring ROI: 3 Key Metrics That Prove Marketing Success

    Measuring ROI: 3 Key Metrics That Prove Marketing Success

    If you’ve been in the marketing game for a while, chances are you’re familiar with the infamous Marketing Qualified Lead (MQL). Historically, B2B marketers have used the MQL as the gold standard...

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  • Comment on 31 Marketers Share Their Tips for Aligning with Sales by How to Grow Revenue and Close More Deals by Aligning Sales and Marketing

    […] break down organizational silos between sales and marketing, try hosting weekly or monthly meetings between the two departments. […]

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  • Comment on 3 Reasons Why B2B Demand Gen Efforts Need Personalization by How to Find and Connect with Your B2B Customer in 2019

    […] not an isolated finding, either. As we wrote in a previous post, “3 Reasons Why B2B Demand Gen Efforts Need […]

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