Blog

  • Bringing Landing Pages to Life With Animation

    Bringing Landing Pages to Life With Animation

    Landing pages, whether they like it or not, are still the primary conversion source for marketers. Unfortunately, audiences are getting bored. With the amount of standard, status quo landing...

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  • A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

    A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

    Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or...

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  • 15 Amazing B2B Examples of Interactive Content

    15 Amazing B2B Examples of Interactive Content

    In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he  concluded with this simple...

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  • Which Marketing Strategy Is Better? Predictive Vs. Personalization

    Which Marketing Strategy Is Better? Predictive Vs. Personalization

    When it comes to delivering personalized experiences, many marketers are still uncertain of whether or not predictive marketing will help them achieve their objectives. And while they very much...

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  • What IS Interactive Content?

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  • Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team

    Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team

    I just left a job I loved. I know, it sounds crazy, but as SnapApp’s Director of Marketing, I had a great experience. I was running a demand generation team that I grew from one (just me!) to six....

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  • Your Guide to Interactive Content

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  • Mapping Buyer Personas: How to Consider Your Audience in Multiple Dimensions

    Mapping Buyer Personas: How to Consider Your Audience in Multiple Dimensions

    The idea of creating and using buyer personas is not new – it’s become part of B2B marketing 101. Developing them is a natural step in creating a marketing strategy. Afterall, you can’t really...

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  • The Future of Visual Content Explained: The Anatomy of an Interactive Infographic

    The Future of Visual Content Explained: The Anatomy of an Interactive Infographic

    Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase...

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  • How Pardot Customers Use SnapApp to Drive Better Marketing Results

    How Pardot Customers Use SnapApp to Drive Better Marketing Results

    All the commotion you’re hearing about interactive marketing is real. Buyer’s want more of it and marketers are increasingly adopting the medium. If you’re using Pardot as your marketing...

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  • The Ultimate Guide to Interactive Marketing

    The Ultimate Guide to Interactive Marketing

    Content marketing is all the rage today. Heck, my grandparents are even talking about it! Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. This...

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  • New Feature Makes Previewing and Sharing In-Progress Content Way Easier

    New Feature Makes Previewing and Sharing In-Progress Content Way Easier

    When we approach our platform updates and releases, we aim to be thoughtful and innovative in our feature process. The goal is always user-focused: how to create a completely custom interactive...

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  • More Isn’t Always Better: Why Lead Funnel Efficiency Matters

    More Isn’t Always Better: Why Lead Funnel Efficiency Matters

    As B2B marketers, it can seem like we’re in a constant grind to deliver more: more content, more campaigns, more leads, etc. It’s overwhelming, and it’s too easy to get into a rhythm of just...

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  • What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group

    What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group

    The world of digital B2B marketing has gone through many changes over the past decade. New technologies have been developed, new strategies, new audiences, and new struggles. To get a glimpse...

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  • [Bracket] The Most Awesome Animals of the Internet: Winner Announcement!

    [Bracket] The Most Awesome Animals of the Internet: Winner Announcement!

    A champ has been crowned. Several weeks ago, as legend has it, a small-to-medium size discussion broke out before a SnapApp marketing meeting about which animal of the internet would win in a...

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  • What Is Lead Scoring? How to Create a Beginner to Advanced Model

    What Is Lead Scoring? How to Create a Beginner to Advanced Model

    Lead scoring is a B2B marketer’s best friend. When I think about the major difference between the world of B2B and B2C, lead scoring is one of the big dividers. So, why do marketers lead score?...

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  • The Explosion of Design It Yourself Tools: Built for Content Marketers

    The Explosion of Design It Yourself Tools: Built for Content Marketers

    When Adobe Spark debuted in the spring of 2016, it seemed to be the exclamation mark on the populist arrival of design-it-yourself tools. When you’re Adobe, and you have Photoshop, Indesign,...

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  • 13 Great April Fool's Day Campaigns

    13 Great April Fool's Day Campaigns

    Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Raise your hand if you’re with me in this. Brands from...

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  • [Bracket] The Most Awesome Animals of the Internet: Who Survived the Final Four?

    [Bracket] The Most Awesome Animals of the Internet: Who Survived the Final Four?

    Round 2 of The Most Awesome Animals of the Internet has come to a close. What is this? It’s our own March Madness bracket to settle an internal debate the erupted over which internat animal would...

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  • What is a Marketing Technology Stack? Definitions, Stats and Examples.

    It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um...what exactly is it? And, how do I set it...

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  • 5 Lead Generation Strategies You Probably Never Thought Of

    5 Lead Generation Strategies You Probably Never Thought Of

    Creating killer content – especially the interactive kind – is a great way to drum up leads. Adding opt-in forms in a variety of places around your website is another great tactic. So is gathering...

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  • 21 Stats You Need to Know About Marketing Automation

    21 Stats You Need to Know About Marketing Automation

    Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they...

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